VIP mothers and their children took part in a fashion show organised by KWIAT

VIP mothers took part in a fashion show in support of free preventative eye-checks campaign focused on all students up to the age of 18. The campaign was organised by the bulgarian eye-wear brand KWIAT in partnership with optician stores across Bulgaria.

VIP ladies and their children, presented the latest trends in the prescription frames and sunglasses, for both young and grown-ups, in an event organised by the bulgarian eye-wear brand KWIAT. The fashion eventmarked the beginning of a freepreventative eye-checks campaign focused on all students up to the age of 18, run by KWIAT throughout Bulgaria. Free eye test, eye screening and eye checks, when needed, will be offered to all students up to the age of 18, in almost 80 optician practices around Bulgaria, from 01 to 31 October. The initiative was welcomed by the following celebrities and their children: Desi Banova and Joana Iren Onteva and Kristian Eva Kikerezova & Diana Mitova, Theodor Stela Stoikova, Dara Presiana Timova & Alex Rumiana Marinova and Vanessa Doroteia Borisova & Joana, Iva Ekimova's daughter Dara Petia Velkova & Iva Raikova Kristi Kirilova Mihaela Dencheva Victoria nad Adriana Cwetkowi. In the very beginning of the event, the ophtalmologist Dr. Cvetkova provided some imprtant information regarding the children's eyes health and vision care. The bulgarian eye-wear brand KWIAT, general manager, Pawel Cwetkow announced the beginning of thepreventative eye-checks campaign focused on all students up to the age of 18 and explained the specifics in the children's glasses and also mentioned the latest trends in industry.Host of the fashion show was Professor Lyubomir Stoiko and Amalia Tincheva was in charge of the organisation process.Sunglasses are already a fashion accessory that children and teenagers wear all the time, not only in the summer. It has been found that the children's eye take as much as 75% of the UV rays compared to only 10% in adults. Therefore children have immense need of high quality eye-wear with the best UV protection and polarisation available sot their eye be really protected. These are all features of the KWIAT Junior Collection (for children aged from 5 to 13) and KWIAT Comfort Collection (for children from 10 to 18), which include both prescription frames and sunglasses. Prescription frames and sunglasses for children must be more durable, more adaptable, lighter, more comfortable and safer than those for adults. Children see and perceive in a different way than the adults do, therefore it is much better, especially for the younger ones, to wear glasses with bigger, round lenses wich do not narrown down their vision spectre. Highly important for the children's eye-wear is to be anatomical, soft and to fit well on the nose.