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KWIAT and RHI Smolqn with a free eye checks campaign for children aged

The Bulgarian eye-wear brand KWIAT supported the "My eyes are stars" initiative of RHI (regional health inspection) Smolqn for free eye checks of 90 children aged 5 from two local kindergartens that took place on 2 – 3 April, 2014. After conducting an analysis of the annual children's health checks, RHI Smolqn determined that there is an increase in the number of eyes malfunctions in the last few years in values much higher than the national average. On 2 – 3 April, 2014 RHI Smolqn organised a campaign for free eye checks of 90 children aged 5 from two local kindergartens in the town, aiming to find the reasons for the aforementioned increase in eyes' health issues and to increase tha medical literacy and awareness among the parents on the International Health Day's eve. The checks were conducted by ophtalmologists from Smolqn Hospital and all parents were informed about the results from the health checks of their children during parential meeting with the teachers. Representatives of the bulgarian eye-wear brand KWIAT had 2 presentations focusing on the importance of the regular eye checks on the overall health of their children and also mentioned the "Free eye checks campaign" for students aged 7 -18, that took place in Sofia at the beginning ofthe school year 2013 – 2014. Pawel Cwetkow – manager of KWIAT spoke about the characteristics of the good quality children's eye-glasses and about the process of choosing the best model for your child – suitable materials, frame design and pieces of advice to all parents. The bulgarian eye-wear brand gave away informative brochures for all paretns and some small gifts to all children and some also won a pair of KWIAT children's eye-glasses. "Kwaiser Pharma" – Germany and Zeiss Optics also supported the campaign.

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