Celebrities in support of the free eye screening campaign organised by KWIAT

Celebrities and their children supported the free eye screening campaign, organised by the bulgarian eye-wear company KWIAT, by taking part in a flashy fashion show that took place on 24 September at City Center Sofia.

Celebrities and their children took part in a flashy fashion show on 24 September at City Center Sofia in support of the free eye screening campaign, organised by the bulgarian eye-wear company KWIAT.Singer Gloria and her daughter Simona, fashion designer Sophia Borissova and her daughter Doroteya, Alya Milusheva and Vanesa, business lady Iren Onteva and her son Christian, singer George enchev and his sons Alexander & George, TV presenter Eva Kekeresova and her son Nick and many others all walked the red carpet. All they wore the latest trendy sunglasses and prescription frames models from KWIAT Comfort and KWIAT Junior collections. The free eye screening campaign for children is conducted with the support of the Ministry of Education from 15 September 2014 to 31 October 2014. A special guest to the event was Mrs. Totka Ivanova – government expert at the Ministry of Education. The event began with a speech by professor Lyubomir Sotykov then Mr. Pawel Cwetkow, general manager of KWIAT, gave more details about the campaign and Mrs. Mila Dragomirova – master in optometry and lecturer at the Sofia University, focussed on the importance of the eyes health and care and the cooperation between ophthalmologists, optometrists and opticians. KWIAT's campaign is focused mainly on raising the general public's awareness about the need and imporatance of regular eye-checks and the interconnection between ophthalmologists, optometrists and opticians. The main goal is to have more children checked by a specialist so the eye health issues can be found, diagnosed and treated on time. During the campaign free eye screening will be conducted to children and teenagers between the ages of 6 and 18 in more than 90 optician practises across Bulgaria. Full list of the names and addresses of all optician practises taking part in the campaign can be found here: http://www.kwiat.bg/. The Ministry of Education in Bulgaria will distribute posters in more than 2000 schools aross the country at the beginning of the school year. The purpose of the posters is to inform both parents and children themselves about the campaign. The Association of the Bulgrian Private Schools will also distribute posters among its member facilities. A few words of wisdom from the optometry professors and pracitising optometrists Mareia Pacheko and Ellan Svarverwod: The screening is not an eye check. The main purpose of the screening is to identify the children who have some kind of an issue with their sight and to direct them to a spcialist ophthalmolist on time for the problem to be treated". More often than not the children are hiding their eye health deficiencies (they do not realise that it is an issue at all in most cases) and in theit school years this is often mispercepted as a lack of attention, hyperactivity, inability to study etc. Presiana Timova & Alex Rositsa Rangelova & Joanna Dara Ekimova The good sight is of primary importance for the right development of your child. It is necessary to take your child for a screening or eye-check to a ophthalmologist or optometrist once per year. Except vision correction, the eye specialist can check for and find a number of issues. Regular visits to a specialist can help an issue to be detected at an early stage and thus save the sight and health of many children in Bulgaria every year. The very first eye-check of a child should be done before it turn one year old. The next one should be conducted between the ages of 3- but should not be posponed for the time when your child goes to school. Paolina Petrakieva & Bojidara Petia Velkova & Iva Diana Mitvoa & Gabriela If an issue is detected with a child's sight than the next logical step is choosing the right prescription frames. Mr. Pawel Cwetkow, as a specialist from the eye-wear industry gave a few practical pieces of advice regarding the choosing of your children's glasses: „Children glasses must be anatomical and light, fit well on the nose and should be made from antiallergy and antibacterial materials. Furthermore both the sunglasses and the prescription frames for children should be more durable than those for adults as well as child-proof. Children see in a different way than adults do so their eye-wear shold have round and bigger so their sight spectre is not affected. Keeping in mind the fast development in the children early ages a pair of glasses is worn an average of 2 years. And the models available on the market are made so they can fit a few age groups – from – to 3, from 4 to 7, from 8 to 12 and from 13 on.