Opti Munich … it’s just the beginning!

A regular participant in two of Europe’s most prestigious optical fairs – Mido (Milan) and Silmo (Paris), in January 2020.

A regular participant in two of Europe’s most prestigious optical fairs – Mido (Milan) and Silmo (Paris), in January 2020 KWIAT was present at Germany’s largest trade show – Opti (Munich), as well. In the heart of the Bavarian capital, the team of the most successful Bulgarian eyewear brand showed off KWIAT’s latest collection of sunglasses and dioptric frames for a very first time in this country.

During January 10-12, KWIAT was among 667 brands (from 40 countries across the globe) at Opti, which latest edition gathered nearly 28,000 visitors over the three festival days. Hundreds of opticians and people from the industry visited KWIAT’s stand, elegantly designed in the classic colors: white and red. A picture from the official photo shooting of KWIAT Exclusive 2020 collection – featuring a frame in HOT Glitter, was set as a wallpaper in the background of KWIAT’s booth, where its team held a series of business meetings with long-trusted clients and new promising partners.

“We were at Opti for a very first time, but we are sincerely pleased with what we achieved there”, said upon its return the owner and general manager of KWIAT, Pawel Cwetkow, who accompanied the team of traders in the recent business travel challenge.

We are glad to remind you that 2020 is the year in which the brand will start preparing for its 30th anniversary! Can you imagine a better way to start the new decade than having a breakthrough performance on a trade show that will enable KWIAT to continue its strategy of conquering new markets? Absolutely not!