Victory Changes Perspective

Following the championship-winning season of Ludogorets Women and their qualification for the UEFA Women’s Champions League 2026/27, KWIAT is proud to enter the world of UEFA Women’s Champions League football through a new partnership inspired by the success, character, and individuality of Bulgaria’s champions.

Sometimes the strongest partnerships are born not from plans, but from achievements.

After winning the first league title in the club’s history, Ludogorets Women became champions of Bulgaria and earned the right to represent the country on the European stage.

Today, KWIAT is proud to begin a partnership inspired by a team whose success has been built through talent, dedication, and ambition.

Victory Changes Perspective

We believe eyewear is much more than an accessory. It is part of the way we see the world.

And when victory arrives, it changes not only what we see, but also the perspective through which we look at the future.

As part of the partnership, every player took part in an individual eyewear styling session with a KWIAT eyewear stylist.

The goal was not simply to choose a frame, but to find eyewear that reflects the unique personality, character, and perspective of each champion.

Among the most popular choices were models featuring green polarized lenses, inspired by the club’s iconic colors and selected by many of the players.

The partnership between KWIAT and Ludogorets Women brings together the worlds of fashion, eyewear, and sport.

It is an honor for us to support a women’s football team that has become Champion of Bulgaria and will represent the country in the UEFA Women’s Champions League 2026/27.

To the best of our knowledge, among all clubs participating in the UEFA Women’s Champions League 2026/27, Ludogorets Women is the only club whose women’s championship success has directly led to the creation of an independent partnership with an eyewear brand.

This Is Only the Beginning.

Victory Changes Perspective.